Illustrations

The 'Biba philosophy' logo is monotone and depend on the typography rather than the colour to be decorative and eye catching. The logo is designed in this fashion in order to be less dated and making it possible to change the illustrations in time with new styles both concerning graphic design and fashion trends.

However the illustrations must reflect the company values, the illustrations above is using both photography and watercolour to suggest that the person wearing the biba clothing comes to life and its due to the garments that they become eye catching. These illustrations also tie in with the current biba slogan 'revive your style' suggesting that everyone has style and biba will help to awaken it within you.