Brief

This is a brief that was given to me when studying at the School of Fine Art in Warsaw during my 3 month 'erasmus' visit in the second term of the second year of uni. I was asked to re-design the visual layout and printed elements of the 'Omo washing powder' packaging. The product was being re positioned and aimed at a young professional bachelor audience.

Background

'Doing the washing' is stereotyped as being a female task and not a very masculine thing to do. But since there are more and more single males living independently taking care of their own household and working and with the public expectation of marriage at an early age ever decreasing, the market for the washing powder is changing.

Solution

I made the final design really simple and basic. Keeping the design minimalist lets it stands out against the other washing powders on the shelf in the supermarket. Also, i used black as the main colour of the packaging. I chose this colour due to its connections with masculine products such as shaving foam and brands such as 'Gillette' and 'lynx'. The concept of the product is the thought that washing clothes is a simple task and not very complicated to have as a part of your daily life. Like taking a shower or brushing your teeth its a must to wash your clothes and if you are an independent man you can do it yourself.